Maldives Independent: Renewed lease to the pillar of honest journalism
Maldives Independent (MI) is a news agency rebranding aimed at breaking journalism stereotypes by creating fresh, engaging content paired with a sleek, contemporary visual identity.
Role
Graphic Designer
Industry
News Agency
Duration
3 months
Stage 1 — Research & Discovery
Conducted a brand audit of MI’s existing identity and compared it with local and global news media branding.
Identified key differentiators: MI’s progressive editorial tone, focus on in-depth reporting, and willingness to challenge norms.
Researched visual trends in contemporary news design, as well as art movements that could inject personality without undermining credibility.
Defined brand pillars: independence, freshness, credibility, and visual sophistication.
Stage 2 — Concept Development
Explored concepts that merge modern editorial aesthetics with artistic flair, avoiding clichéd “news” tropes like rigid grids or dated serif-heavy layouts.
Proposed a sleek, adaptable logo paired with dynamic visual elements inspired by contemporary art forms — geometric layering, textured patterns, and bold color interplay.
Ensured the brand identity would translate effectively across digital platforms, print media, and social channels.
Stage 3 — Visual Identity Design
Logo: Crafted a minimalist, timeless logotype with sharp edges and clean lines, conveying professionalism and modernity.
Color Palette: Selected a refined set of colors that balance boldness with editorial neutrality.
Typography: Chose modern sans-serif fonts for clarity and digital legibility, complemented by editorial-style headings for depth.
Graphic Elements: Incorporated subtle art-inspired accents to keep layouts visually engaging without distracting from news content.
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